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13
Retention marketing automation
Transform first-time buyers into lifelong fans with sophisticated Klaviyo flows tailored to every stage of the customer journey.
Course Outline
All of the levels of the Solid Growth program consist of an online course to get everyone on the team on the same level, followed by a workshop to implement the theory together.
Engaging new customers
Perfect the post-purchase journey for new customers
Empower your brand by perfecting the post-purchase journey for new customers. Develop immediate engagement strategies and construct a Klaviyo flow that welcomes, educates, and builds trust, transforming first-time buyers into lifelong fans.
Engaging new customersUnderstand the importance of the post-purchase experience for first-time customers.
Learn strategies for immediate engagement after the first purchase.
Develop skills to create a welcoming and educational journey for new customers.
Practice building a first-time purchaser flow in Klaviyo, focusing on providing value and building trust.
Nurturing Repeat Purchasers
Target repeat customers when they're ready to buy
Target repeat customers at the optimal moment in their buying journey by analyzing customer behavior and purchase patterns.
Nurturing Repeat PurchasersExplore the characteristics of repeat purchasers and their importance to business growth.
Understand how to analyse customer data to identify potential repeat purchasers.
Learn to create personalised email flows in Klaviyo targeting second-time purchases.
Practice designing a repeat purchase journey that encourages ongoing engagement and sales.
Winning Back Customers
Re-engaging customers at risk of churning
Learn to construct targeted Klaviyo win-back sequences that resonate with customers' previous interactions and motivations.
Winning Back CustomersIdentify the signs of a customer at risk of churning and understand the win-back concept.
Learn strategies for re-engaging lapsed customers and the timing for win-back campaigns.
Develop skills to build win-back email sequences in Klaviyo, based on customer behavior and purchase history.
Practice segmenting inactive customers and crafting win-back messages tailored to different reasons for churn.
Sunset inactive customers
Maintain a Healthy Email List
Ensure your email list's vitality by implementing strategic sunset flows in Klaviyo. Learn how to gracefully disengage low-activity subscribers while providing avenues for re-engagement, thereby upholding list quality and subscriber satisfaction.
Sunset inactive customersUnderstand the concept of a sunset flow and its role in email list health.
Learn how to create a sunset flow in Klaviyo to identify disengaged subscribers and attempt re-engagement.
Develop techniques for segmenting low-engagement subscribers and deciding when to remove them from active lists.
Practice designing a multi-step sunset flow that respects customer preferences while maintaining list quality.
Workshop about this level
Klaviyo retention workshop
In this workshop, we'll go through the Klaviyo flows you've set up based on the course.
Engaging new customers
Post-purchase flow review
Winback inspiration & tips
List cleaning + sunset
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