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11
LTV training
Begin your journey with a deep dive into the lifetime value model. Unravel the mysteries of retention rates, churn, and their critical impact on your business's bottom line.
Course Outline
All of the levels of the Solid Growth program consist of an online course to get everyone on the team on the same level, followed by a workshop to implement the theory together.
Understanding Retention
Retain your customers
Unlock the secrets of customer retention to build a loyal customer base and drive sustainable growth. Learn to calculate and interpret retention rates.
Understanding RetentionLearn the definition and significance of customer retention in e-commerce.
Understand how to calculate retention rates and interpret them.
Explore strategies to improve retention and their impact on business growth.
Learn how you can apply retention yourself
Exploring Churn
Reduce your churn rate
Understand and apply different tactics to minimise churn, improving overall customer satisfaction and securing long-term business health.
Exploring ChurnUnderstand what churn rate is and why it's critical for e-commerce businesses.
Learn how to calculate churn rate and differentiate between voluntary and involuntary churn.
Discover methods to reduce churn and increase customer satisfaction.
Analyse different churn reduction strategies and their effectiveness.
Repeat Purchase Rate
Boost repeat orders for lasting LTV
Elevate your understanding of the repeat purchase rate and its critical role in customer value. Implement effective strategies to encourage repeat business, fostering a more engaged and loyal customer base.
Repeat Purchase RateLearn the definition and importance of the repeat purchase rate in the context of customer value.
Understand how to calculate and improve the repeat purchase rate.
Explore strategies for encouraging repeat purchases through customer engagement and personalisation.
Learn how you can increase the repeat purchase rate
Calculating Lifetime Value
Master the art of LTV
Gain a comprehensive understanding of Lifetime Value (LTV) and its pivotal importance in shaping e-commerce strategies. Master the art of LTV and utilize this insight to make informed decisions that enhance long-term business success.
Calculating Lifetime ValueUnderstand the concept of lifetime value and its importance for e-commerce success.
Learn the formulas for calculating LTV and identify the inputs needed for accurate calculations.
Explore the relationship between retention, churn, and LTV.
Practice calculating LTV using example data sets and understand how to use LTV in strategic decision-making.
Workshop about this level
Applying LTV workshop
In this workshop, we'll discuss the concepts explained in the course. How can we apply them to your use case?
Exploring retention for your brand
Exploring reasons for churn
Deep dive into repeat purchasers
Calculating your lifetime Value
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