.png)
6
Goal Tree
Dive deep into the heart of customer acquisition by mastering the metrics that matter.
Course Outline
All of the levels of the Solid Growth program consist of an online course to get everyone on the team on the same level, followed by a workshop to implement the theory together.
Introduction to the Goal Tree
make informed strategic decisions about traffic acquisition
By mastering the Goal Tree concept and integrating it with unit economics and Google Analytics, you'll gain the ability to make informed strategic decisions, aligning various aspects of your business towards growth.
Introduction to the Goal TreeUnderstand the concept and structure of the Goal Tree and its application in business growth.
Learn how the Goal Tree integrates various unit economics to drive strategic decisions.
Master the use of Google Analytics to extract relevant data for each segment of the Goal Tree.
Practice with real anonymised data to identify key metrics and insights related to overall business objectives.
Traffic in the Goal Tree
make informed strategic decisions about traffic acquisition
By mastering the Goal Tree concept and integrating it with unit economics and Google Analytics, you'll gain the ability to make informed strategic decisions, aligning various aspects of your business towards growth.
Traffic in the Goal TreeUnderstand the role of traffic in the Goal Tree and its impact on overall growth objectives.
Learn how different types of traffic contribute to various stages of the funnel.
Master the use of Google Analytics to gather and analyse traffic data effectively.
Practice with real anonymised data to dissect traffic sources and their efficiency in funnel progression.
Conversion in the Goal Tree
Uncover the leaks in your funnel
Gain a comprehensive understanding of the conversion segment within the Goal Tree, and utilise Google Analytics effectively to identify and address bottlenecks.
Conversion in the Goal TreeUnderstand the conversion segment of the Goal Tree and its significance in achieving business goals.
Learn how to analyse conversion funnel and identify bottlenecks within the funnel.
Master the use of Google Analytics to find conversion leaks and trends.
Practice with real anonymised data to uncover conversion insights and opportunities for optimisation.
Average Order Value (AOV) in the Goal Tree
Understand the impact of AOV on paid acquisition growth
Master the crucial role of Average Order Value (AOV) within the Goal Tree framework, understanding its direct impact on revenue and business growth.
Average Order Value (AOV) in the Goal TreeUnderstand the importance of AOV in the Goal Tree and its influence on revenue and growth.
Learn strategies for increasing AOV and its effect on overall business health.
Master the use of Google Analytics to measure and improve AOV.
Practice with real anonymised data to identify factors affecting AOV and leverage them for business growth.
Workshop about this level
Build your own Goal Tree workshop
Together, we'll build your Goal Tree and find the data for specific parts of the funnel. Connecting Google Analytics 4 data to your growth foundation.
Learn how to build your own Goal Tree
Connecting real-time data to Goal Tree
Mapping ideas to the Goal Tree
Exponential growth plan
.png)
